RUIRUI

DOT

COM

GRAPHIC DESIGNER

Design Projects 
2020-25”


25

COLLAB

PUBLICATION
BRANDING
BRANDING
POSTER
BRANDING
Nidea•Nlight x ruiruidotcom
Fish Tank Collaboration

7³(2x11): Unspoken Syntax

Fleure
Eclipsa Tea Co.
Xiaohongshu WTForm (Soon)
Fika (Soon)


24’

BRANDING
BRANDING

PACKAGING
ILLUSTRATION

POSTER

BRANDING
Busana Studios
Niall Coffee Merch Collections
Ocean Garden Salmon
Niall Coffee Literature Collections
Imperfect Nature,
Natural Settings

YIMU Studio


23’

PRINT
BRANDING

TYPOGRAPHY
PRINT

TYPOGRAPHY
BRANDING
POSTER
Season Type Calendar
ACCA Between Waves
Language Tour

(MAREN) Oracle Type

Autumn Spring Music
Album Cover

Woven Script
Book Turner
WAHH


22’

BRANDING
BRANDING

PUBLICATION

PRINT/CRAFT
PRINT
PACKAGING
ILLUSTRATION
ILLUSTRATION
POSTER
POSTER
BRANDING
BRANDING
M-E-SFF
RMIT Graduate Festival
of Design
Between Intersections: Box Hill
This is me, I am here
HETEROMORPHOSIS
Petite Paws
Flock Off
Hay Fever Season
Voice of Form
Obsolete Voice
Komorebi

Syre Wine Bar


21’

CAMPAIGN
PUBLICATION
ILLUSTRATION
POSTER
A Personal Note 73
Graphic Dimensions
Hana and I
Moved


20’

POSTER

PRINT
PRINT
Money Bubblegum
To Kill A Mockingbird Book Cover
From Harriet



OTHER

Logo




NiALL COFFEE

I

llustration Collaborations
SS24 Literature Collections.

CLIENT: NiALL COFFEE
COUNTRY: CHINA
Illustrations
Lettering 
This project was created for NiALL COFFEE, a coffee brand based in China, aiming to merge the worlds of literature and coffee through artistic illustrations. The design work involved creating visual elements for their campaigns and merchandise.

The primary idea behind the design was to draw parallels between immersive experiences of reading novels and enjoying coffee. Both activities provide a sense of escape, reflection, and personal time. The illustrations seek to evoke these connections by visually referencing themes often found in literature.











©RUIYING ZENG 2025