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"This work, featuring a symbolic design inspired by ostriches, is full of dynamism. The symmetrical treatment of the symbols or their flexible use as single elements reflects the vitality and energy of the film festival. The red, black, and white color scheme used as the primary palette creates a sense of unity, making the film festival even more vibrant. It inevitably fills one with anticipation for the festival and the exciting works it will bring forth." – Kashiwa Sato (Japan)
"A strong use of icons and colors provides a consistent and recognizable visual language across all applications." – Joe Duffy（USA）

SCOPE:
Brand Identity

M-E-SFF (Mise-En-Scene Film Festival) puts emphasis on visually enhanced and artistically designed films which narrate unique storylines through theatrical and extravagant manner. The festival acknowledges the diversity of creative minds and the craftsmanship of the ones involved behind production.

The overall brand identity explores the broad idea of ‘designing the stage’. It not only takes the history and key aspects of mise-en-scene into consideration within its visual language but also looks closely at recreating theatre, expressing unique visions, time and space. The aesthetic of the festival identity places emphasis on creativity, playfulness and drama, while mimicking and recreating the experiential processes in designing, crafting and viewing creative films.

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INFO

©RUIYING CANDICE ZENG 2025